Watch Tans: The Next Big Thing In Fashion

Once upon a time, having a band of pale skin on your arm from excessive watch wearing would make you a “loser”, but all that’s changed now. Coming straight out of Paris, a patch of untanned skin on your wrist is set to be the next big thing this Summer. A watch tan lets everyone around you know that you’re punctual, outdoorsy, and too busy being awesome to apply sun lotion. Here’s what some of the biggest fashion houses are saying about the next big thing:

“There’s nothing sexier than a watch tan.” - Dior

“Don’t date a man without one.” - Chanel

“If time is money, then watch tans are the epitome of wealth.” - Givenchy

To get one, simply wear a watch at all times. Once your body produces enough melanin on your arms to tan you, a sexy strip of skin will be waiting under your timepiece. Simply change your watch to your other wrist when you’re in a social situation and want all of the attention to be on you. Then prepare to be the talk of the town, you groovy hipster. After you’ve developed your watch tan, check out the “watch tan” section of LookBook to see how everyone is wearing their newest accessory-caused-accessory.

Keep that strip of skin away from ultraviolet light and you won’t be able to keep the girls away from you!